Why Tweeter is Uncool

I read the stats some time ago that adoption of Tweeter in the world is very slow in comparison to Facebook. And those 90% of those who tweet very rarely do so, at a rate of just once a month. But I didn't know the reason why until I read an article (or a research note, as stated) written by a 15-yr old intern at Morgan Stanley on teenagers' media habits (television, internet, gaming, music, etc.).

The note got traction from many clients of Morgan Stanley who obviously are hungry with any fresh insight into the market so they can achieve a breakthrough with their products or services. Here is a snapshot of the research note:

Facebook is popular as one can interact with friends on a wide scale. On the other hand, teenagers do not use twitter. Most have signed up to the service, but then just leave it as they release that they are not going to update it (mostly because texting twitter uses up credit, and they would rather text friends with that credit). In addition, they realise that no one is viewing their profile, so their ‘tweets’ are pointless.

You can read the whole report here.